Here we go
HERE WE GO isn't just a travel planning service. It's a lifestyle — where every route becomes a personal story. They take the stress out of organizing trips and bring back what travel is really about: freedom, comfort, and emotion.
client
[ Personal project ]
role
[ logo design, branding ]
INDUSTRY
[ travel service ]
time line
[ dec 2024 - jan 2025 ]
The Ask
The task was to create a brand identity that communicates a stress-free and joyful travel experience. The goal was to show that working with Here We Go is easy, fun, and lighthearted, while still being reliable and well-organized.
The Solution
The logo combines a location pin with a hand gesture forming “OK,” symbolizing both the destination and the promise that everything will be taken care of. This playful yet confident symbol reinforces the idea that traveling with Here We Go is simple and worry-free.
The rounded, bold typeface supports the approachable tone of the brand, while vibrant colors and lighthearted illustrations bring humor and energy to the identity. The system was extended across posters, social media, animations, and promotional materials, creating a cohesive and memorable visual language that captures the spirit of effortless travel.
