Milkish
Milkish — a plant-based milk brand that is kinda like milk, just better. Crafted from simple ingredients and wrapped in a playful, friendly attitude. Easy to drink, easy to like — whether it’s oat, almond, coconut, or soy. A modern, lighthearted take on plant milk that doesn’t take itself too seriously.
client
[ personal project ]
role
[ brand identity & applications ]
INDUSTRY
[ Food & Beverage ]
time line
[ November 2025 - november 2025 ]
The Ask
To create a complete brand identity for Milkish — with a focus on being likeable, playful, modern, and friendly.
The challenge was to find a visual concept that is both memorable and emotionally expressive, while staying simple and clean.
The Solution
To express the brand’s playful personality, I chose to build the visual system around bold illustrations inspired by folklore motifs.
The logo supported by two small leaf accents that subtly reference the plant-based nature of the product.
Illustrations take the leading role in the storytelling: each flavor is represented by a stylized animal character.
Inside each animal silhouette, I placed the plant elements connected to that specific milk:
— the Fox is filled with oat grains,
— the Bird carries coconut leaves and flowers,
— the Rabbit holds delicate soybean leaves.
This approach creates a layered metaphor — animals as guardians of nature, plants as the essence of the product, and folklore as a bridge between tradition and modern simplicity.
