Chongo
Chongo is a chocolate brand built on transparency and connection. The name combines “chocolate” and “Congo,” reflecting the origin of their cacao — sourced directly from farmers in the Democratic Republic of Congo. The brand celebrates clean ingredients, ethical sourcing, and the idea of bringing people together through food.
The Chongo brand is about connecting people.
client
[ personal project ]
role
[ brand identity & applications ]
INDUSTRY
[ Food & Beverage ]
time line
[ April 2024 - July 2024 ]
The ask
The task was to create a brand identity that communicates Chongo’s core philosophy of transparency and connection between consumers and farmers. The visual system needed to work consistently across packaging, social media, posters, and web design, while highlighting the uniqueness and authenticity of the brand.
The solution
The logo integrates the spirit of the Congo River into the letters “O,” symbolizing both the geographical source of cacao and the idea of eternal flow and connection. This river-inspired motif extends throughout the brand identity in the form of wavy lines, creating a sense of movement and unity. The lines appear across illustrations, typography, and other graphic elements, reinforcing Chongo’s message of transparency and connection.
The color palette is intentionally minimal — black and white — to keep the focus on the essence of the brand: pure ingredients, honest origins, and meaningful relationships between farmers and consumers.
