Studio Garin
Studio Garin is a Ukrainian brand of handcrafted ceramics. Each cup is unique, combining high quality with individuality. The brand focuses on creating objects that bring personality and warmth into everyday rituals.
client
[ studio garin ]
role
[ illustration & animation ]
INDUSTRY
[ clay cups ]
time line
[ march 2025 - march 2025 ]
The Ask
The client approached me to create an engaging Instagram Reels campaign to showcase their collection of handmade ceramic cups. The goal was to highlight the variety of designs in a memorable way and inspire viewers to explore the brand’s page and make a purchase.
The Solution
I developed a creative concept where each cup was brought to life as a unique character (a girl) with its own mood and individuality. This approach shows that a simple detail like a cup can set the tone for the whole day. The storytelling conveyed the idea that we are free to choose our mood regardless of circumstances – and Garin’s ceramics can become part of that choice.
Additionally, I proposed two alternative creative directions to give the client flexibility in their campaign.
